Q1 2015

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Industry Overview

Marine Market Update

As the cold weather slowly drifts away, there is positive movement in the marine industry. In past years, the industry had its roller coaster ride through many challenges. This year reports are indicating that market factors are improving significantly.

Boat shows saw an increase in attendance, despite the harsh, cold weather in the Northeast and the drought conditions in some states. New and used boat sales are showing a vast increase compared to previous years. These patterns have strengthen the positive outlook for many in the industry.

Looking forward to the next quarter; reports are indicating a strong economic condition. A positive turn in the housing market translates to a boost in consumer confidence. With these factors, the industry should experience a strong selling season.

Marine Values

Edition-Over-Edition Change in Values by Category

January-February 2015 Versus March-April 2015

Marine sales start to pick up momentum as the spring season comes along. Law of supply and demand along with various positive indicators, drive up the used boat values for all segments. The personal watercraft segment has continued to show a higher increase from edition to edition.

Edition-Over-Edition Change in Average Retail
3.2% 5.7% 3.8%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Air Boats 3.0% 3.2% 3.0%
Bay Launch 2.5% 2.4% 1.8%
Catamaran 4.1% 3.9% 3.2%
Houseboats 4.8% 4.3% 4.4%
Hovercraft Boats 2.8% 2.7% 2.0%
Inboard Boats 3.7% 3.4% 3.1%
Inflatable Boats 6.0% 5.3% 4.8%
Jet Drive Boats - Aluminum 4.3% 3.9% 3.6%
Jet Drive Boats - Fiberglass 5.6% 5.0% 4.5%
L-Drive Boats 4.7% 4.1% 3.7%
Monohull Sailboats 2.7% 3.3% 3.8%
Outboard Boats - Aluminum 2.8% 2.3% 2.1%
Outboard Boats - Fiberglass 2.3% 2.1% 1.9%
Personal Watercraft - Jet Drive 6.6% 5.7% 5.1%
Pontoon Boats 2.5% 2.2% 1.8%
Power Cat 2.2% 2.5% 2.4%
Rowboats, Driftboats, etc. 6.6% 5.6% 4.5%
Sea Drive Boats 3.4% 3.1% 2.9%
Stern Drive Power Boats 4.1% 3.8% 3.6%
Surface Drive Boats 2.1% 2.1% 2.1%
Trimaran Boats 4.6% 4.3% 3.6%
Utility/Jon 4.0% 3.3% 2.7%
V-Drive Boats 3.4% 3.2% 3.2%

Marine Brands

YoY Change in Research of Top Marine Brands on

The figures below are based on consumer traffic on and are calculated by comparing the percentage change of consumer interest, for the top 20 researched manufacturers, January-March 2014 as compared to January-March 2015.

Power Boat Brands Top Researched Brands in 2015

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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