Q3 2015

Download PDF

Industry Overview

Powersports Market Update

Heading into the holiday season, most powersports market segment values are displaying a normal seasonal cool down. For many dealers the focus shifts from on-highway to off-road vehicles, particularly the utility side-by-side and ATV markets. Although it’s not cold in all regions as of yet, the Northeast is showing early signs of winter and cooler weather riding activity is already active. The early cold weather and snow will also bid well for snowmobile values once again this winter.

Looking forward, OEMs are aggressively releasing new model year product to get consumers off their couches and keep interest high. Many new models being released are packed with new features, technology, and large price tags that are making headlines. As this technology trickles down to the more affordable models, we see completely revamped versions of existing bikes hit the market.

Powersport Values

Edition-Over-Edition Change in Values by Category

July-August 2015 Versus September-October 2015 Edition

While we do see a fairly flat decline in all segments, on-road vehicles are seeing a slightly sharper decline compared to their off-road counterparts. This trend is expected to continue throughout the winter as many people will begin commuting in their cars during the cold weather months.

Edition-Over-Edition Change in Average Retail
Dirt Bikes
-1.3% -1.1% -1.9%
Unit Type Abbreviation Unit Type Rough Trade-In Clean Trade-In Average Retail
3-W 3 Wheel Cycle 3.9% 3.5% 3.6%
6-W 6 Wheel ATV -1.3% -1.1% -1.0%
8-W 8 Wheel ATV -1.3% -1.1% -1.0%
C/T Cruiser/Touring -3.0% -3.0% -2.9%
CRU Cruisers -2.1% -2.2% -2.1%
DS Dual Sport -3.2% -3.2% -3.0%
E Enduro -1.4% -1.2% -1.3%
MX Moto Cross -1.7% -1.6% -1.6%
RT Road/Trail -1.6% -1.5% -1.7%
S Scooter -2.8% -2.8% -2.7%
SAT Sport ATV -1.5% -1.4% -1.3%
SXS Sport Side By Side -1.4% -1.2% -1.1%
S/T Sport Touring -2.5% -2.4% -2.4%
SPT Sportbikes -2.1% -2.0% -1.9%
TOU Touring -1.9% -2.1% -1.9%
TR Trials -1.3% -1.2% -2.0%
UAT Utility ATV -1.2% -1.1% -1%
UTL Utility Side By Side -1.4% -1.2% -1.1%

Powersport Categories Category Views By Month in 2015

Powersport Brands

YoY Change in Research of Top Powersport Brands on

The figures below are based on consumer traffic on and are calculated by comparing the percentage change of consumer interest, for the top 15 researched manufacturers, January-September 2014 as compared to January-September 2015.

Motorcycle Brands Top Researched Brands in 2015 Year-To-Date

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands Top Researched Brands in 2015 Year-To-Date

All-terrain Vehicle Brands

Side By Side Brands

Model Years Top Researched Model Years by Category


Utility Side By Sides

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.


All-terrain Vehicles

Side By Sides


Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

National Appraisal Guides, Inc.
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232 | (714) 556-8511
Fax (714) 556-8715

© Copyright 2017 National Appraisal Guides, Inc., all rights reserved. National Appraisal Guides, Inc. is a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017, all rights reserved.