2015 Highlights

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Industry Overview

Marine Market Update

2015 started out strong for the Marine Industry. Consumer confidence increased despite harsh weather conditions across many states. We saw an increase in both new and used boat sales compared to previous years. New powerboat sales were up almost 10% in 2015.

Increased consumer demand in 2015 made it challenging to acquire used boat inventory, forcing dealers to focus harder on trades, consignment, and auctions. The end of 2015 provided an extended selling season due to an unusually warm fall for those in the East. We anticipate continued growth and solid consumer confidence in 2016 provided interest rates remain competitive and gas prices remain low.

Marine Values

Year-Over-Year Change in Values by Category

2014 Versus 2015 Average Values

A year over year analysis shows an increase in personal watercraft values and a slight increase in the power boat segment. High demands of aluminum boats continued to drive up values in the jet drive boat segment. Pontoon boats also experienced high demands. Sailboats showed a decrease in values from 2014 to 2015.

Year-Over-Year Change in Average Retail
1.1% 4.3% -2.4%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -8.8% -4.9% -3.9%
Houseboats -5.4% -3.8% -3.1%
Inboard Boats -6.2% -3.4% -2.6%
Inflatable Boats -1.1% 0.0% 1.1%
Jet Drive Boats - Aluminum 5.9% 8.0% 8.5%
Jet Drive Boats - Fiberglass 2.2% 4.7% 5.6%
Monohull Sailboats -0.8% 2.8% 4.7%
Outboard Boats - Aluminum 4.9% 7.6% 8.4%
Outboard Boats - Fiberglass 2.3% 5.4% 5.4%
Personal Watercraft - Jet Drive 2.8% 4.3% 5.4%
Pontoon Boats 3.3% 6.4% 6.6%
Power Cat -7.5% -6.1% -3.8%
Stern Drive Power Boats 0.4% 2.6% 2.8%
Trimaran Boats -8.8% -5.0% -4.0%
Utility/Jon -7.3% -5.6% -5.0%
V-Drive Boats -5.5% -3.3% -2.8%

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2015 Category Views By Month in 2015

Power Boat Brands Top Researched Brands

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the 2015 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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