2016 Q3

Download PDF

Industry Overview

Marine Market Update

The warming weather pattern through the summer months has been a positive light for the industry. Although reports showed a drop in sales for the month of July, August came back strong with monthly sales indicating double-digit increases. Aluminum fishing boats led the way with a 19.5% increase for the month of August.

Dealers are carefully planning for the fall and winter months ahead as many states across the nation may be in for another cold winter. The cold weather and impending election, could have a downward effect for some boat types.

Marine Values

Edition-Over-Edition Change in Values by Category

July-August 2016 Edition Versus September-October 2016 Edition

Values are showing a normal seasonal decrease as we head into the winter months.

Edition-Over-Edition Change in Average Retail
-2.4% -3.2% -1.6%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -2.4% -1.2% -1.2%
Houseboats -1.6% -2.0% -2.4%
Inboard Boats -2.2% -1.7% -1.7%
Inflatable Boats -4.4% -3.6% -3.9%
Jet Drive Boats - Aluminum -2.3% -2.2% -3.1%
Jet Drive Boats - Fiberglass -2.9% -3.4% -2.4%
Monohull Sailboats -2.3% -2.3% -1.3%
Outboard Boats - Aluminum -2.2% -2.0% -1.4%
Outboard Boats - Fiberglass -2.7% -2.7% -2.6%
Personal Watercraft - Jet Drive -3.6% -3.2% -3.3%
Pontoon Boats -2.9% -2.8% -3.1%
Power Cat -3.2% -2.2% -2.1%
Stern Drive Power Boats -2.1% -2.2% -2.5%
Trimaran Boats -2.5% -1.4% -1.3%
Utility/Jon -3.7% -4.1% -3.8%
V-Drive Boats -1.3% -1.7% -2.0%

Power Boat Values



Stern Drive


Personal Watercraft

Power Boat Values vs. Traffic



Stern Drive


Personal Watercraft

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2016 Q1-Q3

Power Boat Brands Top Researched Brands in 2016 Q1-Q3

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

Web Traffic by Region

Regional Distribution of Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

National Appraisal Guides, Inc.
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232 | (714) 556-8511
Fax (714) 556-8715

© Copyright 2017 National Appraisal Guides, Inc., all rights reserved. National Appraisal Guides, Inc. is a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017, all rights reserved.