NADAGUIDES MARKET INSIGHTS

Marine
Industry

2016 Highlights

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Industry Overview

Marine Market Update

2016 was a year of growth both within the industry as well as economically. The industry experienced an early spike in sales partially due to the mild weather to start the year, this excellent early start continued steadily throughout the year. Popular segments included Personal Watercraft, Saltwater Fishing Boats and Inboard Ski Boats which contributed to a rise in overall sales. More entry level boats were available, featuring the most current innovative technology, catching the eyes of the younger generation. Economic factors, such as consumer confidence have continued to rise, while the unemployment rate continued to decline.

Looking ahead into 2017, we are looking forward to a year of continued forward thinking change. Another uptick in consumer confidence combined with an exciting new product lineup, leads us to believe we will see continued growth within the Boating Industry.

Marine Values

Year-Over-Year Change in Values by Category

2015 Average Values Versus 2016 Average Values

Edition-Over-Edition Change in Average Retail
Power
Boats
Personal
Watercraft
Sailboats
-1.7% -1.2% 0.4%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -2.9% 0.7% 0.3%
Houseboats -2.7% -2.5% -4.5%
Inboard Boats -4.5% -3.7% -5.5%
Inflatable Boats -6.7% -6.2% -7.9%
Jet Drive Boats - Aluminum 4.5% 4.6% 1.9%
Jet Drive Boats - Fiberglass -1.3% -1.0% -1.2%
Monohull Sailboats 5.4% 5.7% 4.1%
Outboard Boats - Aluminum -0.2% -1.3% -2.9%
Outboard Boats - Fiberglass 2.9% 3.6% 2.0%
Personal Watercraft - Jet Drive -2.1% -1.2% -1.5%
Pontoon Boats -1.0% -0.2% -0.7%
Power Cat -3.8% -4.4% -3.8%
Stern Drive Power Boats -1.3% -1.1% -3.1%
Trimaran Boats -8.7% -5.3% -7.4%
Utility/Jon -9.5% -9.0% -9.2%
V-Drive Boats -3.0% -4.0% -5.6%

Power Boat Values

Average Retail Value by Category

Outboard

Stern Drive

Inboard

Pontoon

Power Boat Consumer Traffic

Consumer Traffic Views by Category

Outboard

Stern Drive

Inboard

Pontoon

Dealer and Finance & Insurance Views

Views by Category Among Dealers and Finance & Insurance Institutions

Dealers

Finance & Insurance

Power Boat Brands

NADAguides.com Top Researched Brands

Outboard Brands

Stern Drive Brands

Inboard Brands

Pontoon Brands

Model Years

Consumer Views by Model Year

Outboard Boats

Pontoon Boats

Web Traffic by State

NADAguides.com Traffic by State in 2016

Outboard

> 300,000
150,000 - 300,000
45,000 - 149,999
< 45,000

Pontoon

> 30,000
25,000 - 30,000
18,000 - 24,999
8,500 - 17,999
< 8,500

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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