2016 Highlights

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Industry Overview

Marine Market Update

2016 was a year of growth both within the industry as well as economically. The industry experienced an early spike in sales partially due to the mild weather to start the year, this excellent early start continued steadily throughout the year. Popular segments included Personal Watercraft, Saltwater Fishing Boats and Inboard Ski Boats which contributed to a rise in overall sales. More entry level boats were available, featuring the most current innovative technology, catching the eyes of the younger generation. Economic factors, such as consumer confidence have continued to rise, while the unemployment rate continued to decline.

Looking ahead into 2017, we are looking forward to a year of continued forward thinking change. Another uptick in consumer confidence combined with an exciting new product lineup, leads us to believe we will see continued growth within the Boating Industry.

Marine Values

Year-Over-Year Change in Values by Category

2015 Average Values Versus 2016 Average Values

Edition-Over-Edition Change in Average Retail
-1.7% -1.2% 0.4%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -2.9% 0.7% 0.3%
Houseboats -2.7% -2.5% -4.5%
Inboard Boats -4.5% -3.7% -5.5%
Inflatable Boats -6.7% -6.2% -7.9%
Jet Drive Boats - Aluminum 4.5% 4.6% 1.9%
Jet Drive Boats - Fiberglass -1.3% -1.0% -1.2%
Monohull Sailboats 5.4% 5.7% 4.1%
Outboard Boats - Aluminum -0.2% -1.3% -2.9%
Outboard Boats - Fiberglass 2.9% 3.6% 2.0%
Personal Watercraft - Jet Drive -2.1% -1.2% -1.5%
Pontoon Boats -1.0% -0.2% -0.7%
Power Cat -3.8% -4.4% -3.8%
Stern Drive Power Boats -1.3% -1.1% -3.1%
Trimaran Boats -8.7% -5.3% -7.4%
Utility/Jon -9.5% -9.0% -9.2%
V-Drive Boats -3.0% -4.0% -5.6%

Power Boat Values

Average Retail Value by Category


Stern Drive



Power Boat Consumer Traffic

Consumer Traffic Views by Category


Stern Drive



Dealer and Finance & Insurance Views

Views by Category Among Dealers and Finance & Insurance Institutions


Finance & Insurance

Power Boat Brands Top Researched Brands

Outboard Brands

Stern Drive Brands

Inboard Brands

Pontoon Brands

Model Years

Consumer Views by Model Year

Outboard Boats

Pontoon Boats

Web Traffic by State Traffic by State in 2016


> 300,000
150,000 - 300,000
45,000 - 149,999
< 45,000


> 30,000
25,000 - 30,000
18,000 - 24,999
8,500 - 17,999
< 8,500

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)



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