Consumer Reports and Studies

Consumer car shopping and market feedback

March 2017
When selecting a car, which is the most important?
Depreciation
  57%
Safety
  63%
Performance
  73%
March 2017
When selecting a truck, which is the most important?
Depreciation
  47%
Safety
  34%
Performance
  88%
March 2017
When selecting a car, which is the most important?
Depreciation
  50%
Performance
  60%
Safety
  65%
March 2017
When selecting a truck, how important is fuel efficiency?
Ranking 1
  6%
Ranking 2
  3%
Ranking 3
  10%
Ranking 4
  5%
Ranking 5
  28%
Ranking 6
  14%
Ranking 7
  25%
Ranking 8
  16%
Ranking 9
  19%
Ranking 10
  16%
March 2017
When selecting a car, how important is fuel efficiency?
Ranking 1
  7%
Ranking 2
  2%
Ranking 3
  4%
Ranking 4
  3%
Ranking 5
  27%
Ranking 6
  12%
Ranking 7
  35%
Ranking 8
  17%
Ranking 9
  30%
Ranking 10
  23%
March 2017
When selecting a car, which is the most important?
Performance
  88%
Warranty
  22%
MPG
  47%
March 2017
When selecting a car, which is the most important?
Warranty
  21%
Safety
  61%
Performance
  85%
March 2017
When selecting a truck, how important is vehicle Safety?
Ranking 1
  9%
Ranking 2
  2%
Ranking 3
  2%
Ranking 4
  2%
Ranking 5
  9%
Ranking 6
  7%
Ranking 7
  22%
Ranking 8
  7%
Ranking 9
  71%
Ranking 10
  40%
March 2017
When selecting a car, how important is vehicle Safety?
Ranking 1
  3%
Ranking 2
  0%
Ranking 3
  2%
Ranking 4
  2%
Ranking 5
  9%
Ranking 6
  3%
Ranking 7
  28%
Ranking 8
  15%
Ranking 9
  65%
Ranking 10
  42%
February 2017
When selecting a car, which is the most important?
Safety
  14%
Performance
  20%
Price
  106%
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